Introduction: Incogni is an automated data removal service developed by Surfshark, a leading cybersecurity company. It specializes in deleting sensitive personal information—including names, addresses, phone numbers, and email addresses—from the databases of over 100 global data brokers (e.g., Acxiom, PeopleFinder) and people search sites (e.g., Whitepages). By leveraging legal frameworks like the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR), Incogni directly reduces risks associated with data leaks, such as spam calls, junk mail, and identity theft.
This guide will provide an in-depth breakdown of Incogni—from how it works and who it’s for, to step-by-step purchasing and practical implementation.
1. How Incogni Works: Core Features & Technical Principles
Incogni’s value lies in its automated, legally compliant workflow that takes the hassle out of manually opting out of data brokers. Here’s a breakdown of its key components:
Core Features
- Broad Coverage: Removes data from 100+ major data brokers (e.g., LexisNexis, Acxiom) and people search sites.
- Automated Opt-Outs: Uses algorithms to scan databases, match your information, and send standardized deletion requests.
- Transparent Monitoring: A user dashboard tracks progress (e.g., “85% of requests completed”) and sends monthly privacy reports.
- Continuous Protection: Updates its data broker list monthly (adding 5–10 new sources) to prevent re-collection of your information.
Technical Workflow
- Information Submission: Enter basic details (name, email, address) and optional fields like former names or old addresses to boost match rates.
- Database Scanning: Incogni scans 100+ data brokers to identify your personal records.
- Deletion Requests: Automated requests are sent to brokers (processing time: 10–30 days, depending on the provider).
- Recurring Scans: Monthly re-scans ensure your data isn’t re-added to broker databases.
2. Who Needs Incogni? Target User Segments
Incogni is designed for anyone looking to reduce their digital footprint—but these groups benefit most:
| User Type | Core Value of Incogni |
|---|---|
| Spam Victims | Cuts down on unsolicited calls/emails by removing your data from marketing databases. |
| Identity Theft Concerned | Reduces risk by deleting sensitive info (e.g., SSN fragments) from broker databases. |
| Family Protectors | Family plans cover up to 5 people, protecting vulnerable groups (e.g., elders, kids) from scams. |
| Digital Natives | Clears old/obsolete data (e.g., past email addresses) accumulated over years of online activity. |
| Professionals | Prevents data brokers from selling your info to competitors or malicious actors. |
3. Buying Guide: Plan Selection & Subscription Process
Pricing Strategy (2025 Update: Annual Discounts Included)
Incogni offers 4 plans tailored to different needs. Annual subscriptions save 50% compared to monthly plans, and all include a 30-day money-back guarantee.
| Plan Name | Monthly Price | Annual Price (Monthly Equivalent) | Key Features |
|---|---|---|---|
| Standard | $16.58 | 99.48(99.48(8.29/month) | 100+ data brokers, remove multiple emails/addresses, 24/7 support. |
| Unlimited (Recommended) | $29.99 | 179.88(179.88(14.99/month) | Standard features + custom removals (any website) + unlimited requests. |
| Family | $32.98 | 197.88(197.88(16.49/month) | Standard features + cover up to 5 people + family account management. |
| Family Unlimited | $59.98 | 359.88(359.88(29.99/month) | Family features + custom removals + unlimited requests. |
Subscription Process (Step-by-Step)
- Visit the Official Website: Go to Incogni’s homepage and click “Get Started.”
- Choose a Plan: Select your preferred plan (e.g., “Unlimited”) and toggle to “Annual” for the best discount.
- Enter Personal Info: Provide your name, email, and current address (add old addresses/phone numbers for better matching).
- Payment: Complete the transaction via credit card or PayPal.
- Activate Service: Check your email for a confirmation link—click it to access your dashboard and start the scanning process.
4. Usage Tutorial: From Registration to Results Tracking
Step 1: Registration & Information Entry
- Login Portal: Log in to the Incogni backend
- Required Info:
- Full name (matches government ID)
- Primary email address
- Current physical address (street, city, zip code)
- Optional Info: Former names, old addresses, or phone numbers (boosts data matching success).
Step 2: Dashboard & Interface Guide
The dashboard is your central hub for tracking progress:
- Overview Tab: Shows total requests sent, successful removals, and pending tasks.
- Data Brokers Tab: Filters results by “Completed,” “In Progress,” or “Not Found.”
- Reports Tab: Downloads monthly PDF reports with key metrics (e.g., “Removed 12 records from Acxiom in July”).
Step 3: Expected Results & Timeline
| Timeframe | What to Expect |
|---|---|
| 1–4 Weeks | Initial scan complete; first wave of deletion requests sent to brokers. |
| 1–3 Months | 80% of data broker removals completed; spam calls/emails reduce by ~70%. |
| Ongoing | Monthly re-scans prevent data re-collection; long-term privacy protection. |
Step 4: Important Notes
- Update Your Info: If you move or change your phone number, update your dashboard—Incogni can’t track new data without it.
- Custom Requests: For the Unlimited Plan, use the “Submit Custom Request” feature to remove data from non-listed sites (e.g., niche people search platforms).
- Support: Contact Incogni’s 24/7 support team via email or live chat for help with complex issues.
5. FAQ: Common Questions About Incogni
Q1: Is Incogni Legal?
A: Yes. Incogni operates within the law, using regulations like the CCPA and GDPR to exercise your right to data deletion. All requests are sent with your explicit authorization.
Q2: How Does Incogni Relate to Surfshark?
A: Incogni is a standalone product by Surfshark, a trusted VPN provider. It shares Surfshark’s cybersecurity expertise but focuses exclusively on data removal.
Q3: Can Incogni Remove All My Data?
A: No. Incogni removes data from data brokers but not from government records (e.g., court judgments) or direct service providers (e.g., your bank).
6. Final Recommendations & Action Steps
Incogni excels at automating personal data protection—it’s ideal for users tired of manual opt-outs or worried about privacy risks. Here’s how to get the most out of it:
Action Steps
- Choose an Annual Plan: Save 50% compared to monthly subscriptions (e.g., Unlimited Plan for $14.99/month).
- Add Optional Info: Include old addresses/phone numbers to improve matching accuracy.
- Check Your Dashboard Monthly: Track progress and update your info if you move.
- Combine with Other Tools: Use a VPN (e.g., Surfshark) and ad blockers to enhance overall privacy.
Final Thought
Incogni won’t make you “invisible” online—but it will significantly reduce your exposure to spam, scams, and identity theft. For anyone serious about data privacy, it’s a worthwhile investment.